BMW Launches a free M Power App for iPhone
 

Now more and more car makers and accessory companies have been all over promoting their brands via the iPhone, and some  aftermarket makers have even found ways to enhance the driving experience, just like Viper's SmartStart remote start app. They always release the new free apps for smartphones and want to own more customers by the help of these apps.

A few days ago, BMW which is the famous Bavarian automaker launched the M Power iPhone app which is the second free application for iPhone. However, unlike its previous offering, this app is actually sort of useful.

The M Power app measures vehicle acceleration using the built-in accelerometer of your iPhone or iPod Touch. It will measure speed, forward and lateral acceleration, speed over distance, and acceleration to a specific speed, like, for instance, 60 mph. After securing the iPhone via a windshield mount or just tossing it in a cup holder, the app will measure 0-60 mph times other user-customizable speeds in mph or kph. The app will also measure forward and lateral G-forces for users who want to take a spin on a skidpad. Users can also unlock different skins on BMW's Web site to customize the look and feel of the app.

Although branded with the BMW M badge, the M Power app will work for any car that you can fit an iPhone into. Unlike my favorite paid iPhone accelerometer-based speed computer, Dynolicious, BMW's app doesn't look like it will calculate your vehicle's horsepower or torque. But at the low cost of "free," the M Power app is a hard bargain to turn down.